"True enrollment management is a concept and a process. Organizational
reporting structures become transparent while integration efforts between offices and divisions work synergistically to improve
services and allow the strategic management of the enrollment process. Enrollment is a 'cradle to grave' process that
starts at the first point of student contact (the prospect) and continues to and through graduation."
Orehovec and Ingold
"In the traditional sense, enrollment management involves marketing, recruitment,
pricing, financial aid, financing, student employment, academic registration, housing, career development and placement, minority
student affairs, international student affairs, research, and market research. In the non-traditional sense, it includes
many functions that cross office and divisional lines. Recruitment, retention, and student success is a job for everyone."
Orehovec and Ingold
"Arguably, for effective enrollment management to occur, critical elements
must be present. While not exhaustive, the following list contains elements that are necessary for successful enrollment
management: leadership, teamwork, strategic planning, comprehensive programming, knowledge about the competition, critical
timing, accurate, secure and available data along with appropriate support systems, clear and workable strategies, and the
necessary resources."
Orehovec and Ingold
"It
is important to understand that the enrollment management process at the University of Miami goes far beyond the reorganization
of functions. The true benefit lies in strategic and integrated decision making along with the structured integration
of tasks and the open and honest communication that takes place between colleagues. The concept of enrollment management
has emerged as a critical tool for institutional survival. Optimally, enrollment management is comprehensive and participative
with a strong attachment to academic programs. Cooperation, energy and ownership are essential characteristics for the
process to work. In short, the enrollment management process provides for an excellent, integrated decision-making framework
that focuses and directs activities toward the mission of the University."
Orehovec
"When applied astutely and ethically, EM enables a college or university to meet its mission better than could
ever be imagined. EM recruits students for success, links them to faculty and other mentors, and helps them become college
graduates and lifelong achievers."
Orehovec
"We emphasize research, enrollment modeling, demographics, an understanding
of organizations and of college students, an awareness of the history and foundations
of higher education. Why? (1) Because to succeed, we must grasp higher education's
special place in society as well as economic theory and good business practices; (2) Because institutions that do not
move in this direction will find it increasingly hard to compete."
Ingold
